17.5.09

Marriage Hunting Bra

I'm not sure what to make of this. Obviously it's making a lot of people point and laugh at Japan for creating something so ridiculous, but it's also important to note that this is not a product being sold to the public. It was created for an event.

I'd like to believe that this was an attempt to make a statement about the overly marriage-centric culture in Japan that seems to permeate the notion that if you're a woman and you're not married by age 30 then something is wrong with you—like, you have a career—but I have my doubts.


Basically, there's a countdown that the wearer can set for when she would like to be married by, and a slot to insert an engagement ring. Once the ring is inserted, it plays the traditional "here comes the bride" wedding song. There are also two pockets containing a pen and a seal in order to be able to complete the marriage registration ASAP—I guess in case she's running low on time. Though I'm not sure what happens if the timer reaches zero before the wearer finds a husband.

And those two big detachable hearts are. . . pot holders?

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